Coca-Cola DOOH

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Coca-Cola DOOH at KL Pavilion Elite

The Coca-Cola anamorphic video ad for the 2024 Chinese New Year, showcased on the KL Pavilion Elite screen, is a captivating blend of art and technology, perfectly timed for the festive season. Initially, the ad features a beautifully designed 2D Chinese dragon, crafted in Coca-Cola's distinctive style, seemingly painted onto a wall. This static image sets a traditional tone, aligning with the cultural significance of the dragon in Chinese New Year celebrations.

Suddenly, the dragon bursts into life, transitioning from a static 2D image to a lively, animated 3D creature. This transformation is not just a visual delight but also symbolizes awakening and renewal, themes central to the Chinese New Year. As the dragon gracefully maneuvers in the air, it reveals two specially designed Coca-Cola cans, each adorned with elements celebrating the Chinese New Year, integrating the product seamlessly into the festive narrative.

The environment is steeped in the rich reds and golds traditional to Chinese New Year celebrations, accented with iconic elements like Chinese Lanterns, Auspicious Clouds, and classic Chinese patterns. These elements create a background that is both culturally rich and visually stunning.

One of the ad’s most captivating moments occurs when the dragon flies close to the audience. This close encounter, coupled with the dragon's majestic 3D animation, creates an immersive experience, evoking awe and wonder among the viewers.

In a departure from returning to its original 2D form, the dragon concludes its flight with a remarkable 3D ending pose on the screen. This final stance by the dragon adds depth and modernity to the ad, leaving a lasting impression of innovation and creativity.

The ad culminates with the heartwarming tagline, "Chinese New Year Magic Happens When We Bond," elegantly displayed, encapsulating the spirit of togetherness and joy that Coca-Cola aims to convey during this festive season. This advertising piece is not just a display of technological prowess but also a celebration of cultural heritage, blending the old with the new in a memorable and engaging way.